What’s It Good At?
Using wizards and support tools to guide the organization through building mailing lists, creating email templates, emailing campaigns, managing subscribers and monitoring results whilst ensuring that email marketing best practice is followed.
Who’s Its Target User?
From individuals and small organizations and agencies, through to enterprise level organizations and agencies with list sizes of 3 million.
How’s It Used?
The organization selects the account type best suited to their mailing volumes and is then able to create sign up forms to be used online, segment their mailing lists, design and run mailing campaigns and monitor the results. Comparisons can be drawn between a specific campaign and other campaigns within the organization and against specified industries.
What Do You Get?
Resources available to organizations include, (more features are available to organizations on paid plans):
- online resources including: guides, html email templates, additional applications e.g. detailed analytics about email lists for high volume senders, research reports on open and click through rates, videos
- directory of experts
- online knowledgebase
- live support, email support, support via Twitter and Facebook
- live and pre-recorded webinars.
What’s It Cost?
A range of pricing is available from free (if you have less than 2,000 subscribers), monthly, high volume to pay-as-you-go, more information is available at http://mailchimp.com/pricing/
Which Platforms are Included?
Email, RSS‑to‑Email, Autoresponders, integration with Twitter and Facebook, API, Google Analytics.