What is it good at?
It’s a tool to test variations on web content, measure impact on users and create an optimized user experience. The key selling point of this testing platform is in its user interface. It is very intuitive, easy to get set up and running quickly and minimum technical expertise is required.
Target User: Sliding scale pricing is accessible to different markets however typically large businesses, brands and e-commerce retailers will be the main market.
How is it used?
It is used to test variations in website pages to optimise user experience by finding out the best performing elements and combinations of design/content/images/structure etc.
What do you get?
Access to the web application which has an easy to use editor allowing you to set up goals, set content variations within your pages, test multiple elements etc. Multi browser testing and powerful reporting are also key features.
Bronze, Silver & Gold packages based mainly on monthly visitor count but additional support features added with premium packages.
Entry level pricing starts at under £20 per month with Gold packages coming in at a few hundred dollars per month. *
* (June 2012)