What is it good at?
Web publishing and analytics software which enables lead capture and nurture and delivers some marketing automation. Useful features include CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting.
Typically used by small and medium sized businesses.
How is it used?
- Allow you to publish landing pages and lead capture funnels on your website.
- Create marketing automation rules e.g email triggers to prospects based on actions onsite etc.
- Set parameters for lead scoring and grading and get real time sales alerts based on prospects actions onsite.
What do you get?
Product, extensive online support, live regular training, video guides, dedicated support.
Range from under $1000 per month to over $3000 per month. Based on number of prospects being tracked, number of landing pages, number of rules created etc.
* as at July 2012