What is it good at?
Radian6 provides social media monitoring and analysis, in an automated solution that tracks conversations across different online channels from social media to websites. Radian6 was purchased by SalesForce.com in March 2011.
Target User: Designed for businesses who are very active on social media and have teams of people who manage multiple social media accounts, campaigns etc.
How is it used?
Used as a brand monitoring tool to listen to the web for social mentions of company, brand, keywords, gain insights and engage in relevant conversations. Can be used in a brand protection capacity but also in a more proactive sales and marketing capacity by searching the social web for sales and marketing opportunities. Admin and permission based functionality enable multiple users to be set up and assigned pre-defined levels of access and team management capability which enables coordination, collaboration and team work on social campaigns and social monitoring.
What do you get?
Access to the Radian6 Analysis Dashboard.
Starts at $600 per month for basic package but rises to around $10,000 per month for the pro package *
* (June 2012)