Part of the reasons for the plethora of social tools available is the fact that Social Media is difficult to manage. Working across different social sites can be disjointed, it’s fast moving, each network carries its own set of rules, etiquette and so on.
There are many ways in which social tools can help deliver efficiency by providing mechanisms to collate content, schedule postings, automate some elements of the process, centralize reports and data, share, collaborate and coordinate social activity between teams etc.
How do you decide on the tools that are going to deliver the efficiencies you require?
It depends on what you want to achieve via social media and the decisions you have made around which platforms to be active on (and what resources to put into) growing and managing your social presence.
For businesses who are active on one or more social platforms there are tools offering a central management platform to schedule and post to all of the platforms you are active in
PageLever (Facebook only)
More accounts, more activity
For companies who are much more active on social media who have staff managing multiple accounts on different networks then this requires a new level of efficiency. The tools in this instance should deliver administration control, different levels of user access, collaboration functions to enable teams to work on social campaigns and accounts, cross team content scheduling, planning, CRM integrations etc