It seems like everyone is trying to grow their social media following, the typical questions are around how to do this, however it is also very important to ask the question of why. Like any marketing efforts, growing your social media channels and following should be very much based on your business objectives.
Which Social Media Growth Tools would be beneficial for me?
Do you wish to establish credibility, expertise and authority by connecting with key influencers, sharing content effectively etc?
For companies who have real expert knowledge and experience within a particular space, social media can be an excellent way of demonstrating and communicating this expertise to a wider audience. If strategic social growth and content sharing is executed properly it can help establish real authority for companies in a particular marketplace. The key to this is proper strategy and execution. The ability to understand a particular space, identify key social channels, groups and conversations is important. Finding and connecting with key influencers is absolutely key as well as developing a content sharing plan to establish credibility. Some tools which can help you analyze social channels, identify influencers, plan content sharing etc are shown below.
Do you want to use social media to target and connect with a new potential customer base?
For businesses (typically B2C and e-commerce companies) who are trying to connect with a target customer group to engage them in conversation, share information with them and ultimately sell the product then there are some tools which can help in this process
Targeting tools which target based on profiles
Facebook Ad Platform
Targeting tools which find and analyze key conversations