What is it good at?
Enabling global brands or brands within highly regulated industries to manage their communications, measure engagement and analyze the return across paid adverts and social media.
Brands can manage and publish communications, measure engagement and analyze social media content including ads through a single dashboard interface.
It is possible to set up different permission levels, workflows and approvals e.g. gaining approval on blog posts before they are published.
What do you get?
There’s a standard platform and also a franchise/dealer edition.
Syncapse is a cloud based platform for managing the following social networks: Facebook, Twitter, YouTube, Google+ and blogging platforms.
(All the above at July 2012)