According to almost any set of recent statistics on internet usage that you might look at… it’s clear that Mobile access is on the rise. As businesses start to invest in creating online mobile experiences (via mobile sites and web apps) it’s becoming clear that a new set of analytics and insights are required in the mobile space to help businesses develop their mobile strategies.
Before exploring in detail the mobile analytics tools that your organization/company should be investing in it’s important to clarify the specific objectives for mobile that you are aiming to achieve.
Mobile Site vs Web App vs Mobile App – things to consider
Let’s first consider the different ways of serving your mobile audience.
A mobile site is basically a “mobile friendly” version of your main site e.g. it will be optimized to work more easily on a small screen.
A Web App is typically a cut-down, simplified, version of your main site which concentrates on the key functions that you think are most important for the user.
A Mobile Application (App) is a specially created bit of software that the user downloads to their phone, typically from an “App Store”. The disadvantages of an App are that (unlike Web Apps and Mobile Sites) they need to be created for each type of phone software that you wish to serve e.g. Android/Windows Mobile/I-phone . The advantages however are the ability to use the phone’s own functions (such as location based information and off line capabilities) … which in the right circumstances can add greatly to a more tailored and enjoyable user experience.
Mobile Apps : Analytics Tools
How do I measure the performance of my Mobile Apps?
How to Promote and maximise your Mobile Apps
How do I find out how people are using my mobile apps and how do I optimize my mobile Apps for visitor experience?
How to use Mobile Advertising Networks to promote mobile websites and mobile apps
How do I get the right promotional message in front of mobile users in a targeted way?