As the internet matures video is becoming an increasingly popular way of communicating key information, marketing and selling online. If done properly it has the ability to capture attention, engage audiences within seconds and communicate large volumes of information in a short space of time.
With many businesses having made the decision to invest in producing video content the next part of the puzzle is to find out if it is working for them, identify how to maximise its reach and engagement and explore ways to further promote video to a target audience. As with most internet marketing channels there are some specific analytics, monitoring and promotional tools, channels and tactics which can help to maximise the success of video. The business challenges below help to identify the best tools for each related business objective.
How do I maximise my investment in video, understand the audience, measure usage and demographics, adapt and improve content and placement etc?
How do I market my videos more effectively to reach a larger audience or a specific target market?