What is it good at?
In addition to offering AB and multivariant testing, Visual Website Optimizer also provides behavior based targeting functionality, heatmap and usability testing and integration with a range of SMS platforms, analytics tools and e-commerce carts.
Sliding scale pricing is accessible to different markets from small business to agencies and enterprise offerings.
How is it used?
It is used to test variations in website pages to optimize user experience by finding out the best performing elements and combinations of design/content/images/structure etc. Heat maps add another layer of insight into user experience and “behavior based targeting” enables personalized content to be delivered to users based on factors such as geography, referring sources, onsite behavior etc.
What do you get?
Access to the web platform with intuitive editor for creating test scenarios, goals, access to heat maps, reports and the ability to create behavior based targeting rules etc.
Email support provided at entry level access with account management being provided at the enterprise level.
Based on number of tested visitors per month.
Small business package starts at under $50 with a sliding scales for agencies and larger agencies. Price on enterprise version based on exact requirements.
* as at June 2012