Web Analytics sits at the heart of all online marketing. Even with a well thought out digital strategy there are so many unknowns and changeable variables in internet marketing that you can never predict exactly what will happen, how well your paid ads will perform, exactly how visitors will use your site, how Google will rank your site etc.
Without smart use of web analytics you cannot make meaningful decisions about any of these things and so web analytics really are essential. The breadth and depth of your analytics requirements will very much depend on your business objectives. So what are some of the business related questions that help you to identify the Analytics Tool you need?
How do I get Analytics information on my site visitors (where they come from, how they found the site) and as set up goals to track conversion rates on engagement, sales, news sign ups etc?
View Analytics Tools
How do I get information and reports on my search engine performance, the keywords that my site ranks for, performance over time, competitor insights etc?
View Search Engine Tracking and Ranking Tools
How can I find out exactly how visitors are behaving on my website forms, where they click to when they scroll, where their mouse moves and what they type on screen?
View Heat Map Analytics Tools
How can I use my site more effectively to track return and engaged visitors, generate and nurture leads etc?
Marketing Automation Tools
How do I analyze information about my visitors and personalize their web experience based on how they found my site, which country they are in etc?
View Behaviour Based Targeting Tools