Some specialist analytics tools can be linked to content publishing capability and used to actually personalize website visitor experience based on a set of rules. For example these systems can track information such as which country a visitor is from, then decide to display different content to users from different countries.
The same logic can be applied to many user analytics criteria such as:- the site they were referred from / the keyword they used to find you on Google etc. Used in the right way these tools should enable visitors online experience to be personalized in many ways based on several criteria. The results of this should be:- more engaged site visitors, more sales conversions from leads or enquiries and reduced bounce rates (which will impact positively on Google rankings etc)
What Tools can I use to analyze site visitors and personalize their web experience through my website?
Adobe test and Target (part of Adobe digital marketing suite)