Why understanding mobile behavior using mobile analytics is vital for app optimization
The key to understanding behavior in any practice is paramount to refining it. If you are a public speaker and use a coach sometimes to study your delivery, appearance and body language, you are doing so in order to analyze, learn and refine your craft.
When it comes to user behavior in the context of mobile app use, it really is no different. When you release a mobile app, you need to gain an understanding of the why behind every user action. Traditional analytics is great in giving you a lot of the key metrics, such as number of active users, drop-off rates, demographic breakdown, etc.
You want more meat than just numbers – you want the WHY behind the numbers. Visual mobile analytics goes beyond traditional analytics, which is static, by telling you the complete story in realtime. It places its analytical focus on the WHY instead of just the WHAT and the associated key metric numbers. Seeing visually how users use your app will allow you to see the why. This is essential for app optimization. [Read more…]