With the new iOS8, Podcasts are now a standard feature on the new Apple operating system. While there have been a handful of articles showcasing the benefits of podcasting as part of a larger digital marketing strategy, there hasn’t been a lot of focus on the how to use analytics and data to increase audience. Many marketers still don’t know how podcasts extend their reach and grow their brand.
That being said, podcasters enthusiastically rave about their results and their audiences. Naresh Vissa, author of Podcastnomics: The Book of Podcasting… to Make You Millions, believes marketers are on the edge of the inflection point:
“By the end of the year, there will be over half a billion people with the Podcasts app on their iOS device. This number will grow to be close to one billion people by the end of 2015, and that is just on the iOS side. Podcasting is now entering into its true golden age of mass adoption.”
So how do you measure success?
a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team of people who make sure your search terms are everything they should be, as well as more available data sources – you get Brandwatch.