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About April Wilson

April is a life-long evangelist of using data to make awesome decisions. In addition to being a digital analytics fanatic, she also loves to teach people about social media measurement.

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Using Analytics to Grow Podcast Audiences

October 14, 2014 by April Wilson 1 Comment

With the new iOS8, Podcasts are now a standard feature on the new Apple operating system. While there have been a handful of articles showcasing the benefits of podcasting as part of a larger digital marketing strategy, there hasn’t been a lot of focus on the how to use analytics and data to increase audience. Many marketers still don’t know how podcasts extend their reach and grow their brand.

That being said, podcasters enthusiastically rave about their results and their audiences. Naresh Vissa, author of Podcastnomics: The Book of Podcasting… to Make You Millions, believes marketers are on the edge of the inflection point:

“By the end of the year, there will be over half a billion people with the Podcasts app on their iOS device. This number will grow to be close to one billion people by the end of 2015, and that is just on the iOS side. Podcasting is now entering into its true golden age of mass adoption.”

So how do you measure success?

[Read more…]

Three Things You Probably Didn’t Know About Brandwatch

September 23, 2014 by April Wilson 2 Comments

Almost a year ago Web Analytics World published an initial product review of Brandwatch,Brandwatch - Social Media Monitoring a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team of people who make sure your search terms are everything they should be, as well as more available data sources – you get Brandwatch.

[Read more…]

How to do a Content Marketing Analysis using Google Analytics

September 9, 2014 by April Wilson 2 Comments

In my last article, I reviewed some of the key findings from a content analysis of Web Analytics World content views for all of 2014. If you have a website where you are generating content on a regular basis and you want to perform a similar analysis, this article will show you how to use Google Analytics to determine the worth of your content marketing.

[Read more…]

4 Reasons Content Marketing Analysis Drives Killer Strategy

August 12, 2014 by April Wilson 3 Comments

I’ve been contributing to Web Analytics World as a guest blogger for several years now. The team at WAW is kind enough to send us fortnightly reports on how much activity our content has seen in the last two weeks. But as an analyst, I ached to understand how my contributions fit into the larger picture for their content marketing strategy. What makes a good content marketing strategy? Are there topics that always do very well? Formats? Authors? What can I learn about the content I’ve published in the past that will help me grow audience and stay awesome to my loyal readers?

Young boy sitting with his head resting on his arms

If only I could see ALL the data … the clowns would not eat me.

[Read more…]

Understanding Author Rank and how it Impacts SEO

June 10, 2014 by April Wilson Leave a Comment

You may have heard the phrase “author rank” appearing in articles about SEO (search engine optimization). In this ever changing SEO landscape, the focus is on depth of expertise and valuable content. The importance of meta-tags and HTML code that lives behind your website is no longer the key focus of search engines – and it can actually hurt you if you haven’t changed your SEO strategy to reflect the new focus on subject matter expertise. In this article we’ll focus on the final component to a solid SEO strategy these days: author ranking.

What is author rank?

Author rank is a term originally started by Google+ to denote a person who has published content on multiple quality websites. The premise is that if you are truly a subject matter expert on a certain topic, you are asked to write about that topic for high-traffic, high-quality websites. [Read more…]

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