Enquiro’s final webinar in the series is shaping up to be one of the most fascinating and thought provoking. We’re calling it The Rise of the Digital Native: B2B Buying in Flux. Gord Hotchkiss and his panel of experts are taking a look at a very basic but fundamental question: Does age play a role in marketing? What does the latest research show us about B2B buying behavior as it relates to the buyer’s demographic, and more specifically, how and when the buyer grew up?
For the first time ever in an Enquiro webinar, we’re also joined by Danny Sullivan and Rand Fishkin, two very big hitters in the Search Marketing industry. They will be part of the panel along with Enquiro’s own Gord Hotchkiss, Ben Hanna (Business.com), Chris Golec (Demandbase), Matthias Blume (Covario) and Mark McMaster (Google).
As an attendee of the live event, you will hear the discussion as it happens, plus be able to send the panel your marketing-related questions. In the webinar we will also be touching upon highlights from the rest of the series, so if you’ve missed previous webinars, this is one to catch.
The Rise of the Digital Native
Wednesday, June 24 2:00pm Pacific
Register now –>
The webinar explores:
The differences between a Digital Native and a Digital Immigrant
Why the brain gets wired differently in Digital Natives
How this impacts interactions with technology and the web
What are the implications for B2B buying
How the landscape might shift in the next decade
Rand Fishkin – CEO and Co-Founder, SEOmoz
Danny Sullivan – Editor-in-Chief, Search Engine Land
Ben Hanna – VP Marketing, Business.com
Mark McMaster – Senior Planner of Technology/B2B Markets, Google
Chris Golec – Founder and CEO, Demandbase
Moderated by Bill Barnes, EVP Business Development, Enquiro
Rand Fishkin, CEO and founder of SEOmoz, and Danny Sullivan, Editor-in-Chief of Search Engine Land will be special guests at the wrap-up to the BuyerSphere webinar series, June 24.