A Guide to Onsite Search Engine Optimization
We have been updating some of our video guides and have new versions of our general SEO best practice overview and hands on SEO Videos. For all the new online marketing opportunities now available to use creative social media, video marketing and so on, one of the biggest mistakes I still see businesses make when it comes online marketing is that they skip the basic step of proper search engine optimisation planning.
Indeed even when it comes to many web build projects seo is often seen as an afterthought of website development, an added (sometimes optional?) service, and something that is bolted on after the fact. Anyone who really understands online marketing knows that in reality a good SEO strategy should be the foundation of any web development project and indeed is a core component of the wider digital marketing strategy.
The basic idea of ‘optimising your website pages for words and phrases your potential customers are searching’ is still so obviously a fundamental part of online marketing. There is still nothing more targeted than a Google search for a product or service and when you consider all the activity that a company might get involved in to promote search engine rankings e.g. building links, digital PR, guest blogging, social interaction etc, it becomes clear that to get the maximum benefit from all this activity then good fundamental search engine optimisation is crucial.
The videos below only cover the onsite implementation side of search engine optimisation and do not go into detail on the all important aspect of keyword research (we may cover this in another video). Most SEO practitioners have their own process when it comes to keyword research and it’s worth noting that while keyword research is not “rocket science” there is some science involved.
Something else thing that disappoints me when I look at website proposals (the ones that include seo planning) is when I see only few hours work proposed for keyword research. The process of selecting the optimum choice of keywords should factor in all sorts of considerations such as achievability of rankings, visitor intent related to keywords, competitor keywords, exploration of buying keywords, research into long tail keywords and much more. It’s clear that to conduct this exercise properly is both important but also time consuming and involves a level of expertise. To skip or short cut this process would be a fundamental flaw to any web build and ongoing online marketing activities.
This first video outlines the principles of onsite search engine optimisation, the key role of content and the importance of optimising every single page of a website.
This video demonstrates the exact elements in each webpage which need to be edited in order to optimise the page for search engine ranking purposes.