KLOUT seem to have done a fairly good job (certainly from a marketing perspective) of getting themselves known as one of the places to check for a high level view of someone’s “Online Influence”.
There are many sophisticated online tools which can analyse, report and evaluate influence within your own social networks or even outwith your network. Each system has its own approach and algorithm for measuring Influence and they all vary in the way they report back on Influence metrics. I think part of the reasons for KLOUT’s success is the way they have simplified Influence down to a single score.
While it’s a useful and fast check to get a very broad picture of Influence I would never use KLOUT score in isolation when evaluating a site or individual’s Influence. I guess the problem is that many people are using this score when making assessments about your online authority and reach and (short sighted as this view may be) it is in your best interest to understand how KLOUT works and take some steps to increase your score.
The Infographic below gives some interesting detail on KLOUT such as how it measures influence and reach. It also shows a quick 5 point guide on how to increase your KLOUT score
OK … I admit that I didn’t get Twitter for a while. The celebrity adoption of it really put me off and the mere mention of Twitter just annoyed me to the extent that I discounted it as a credible marketing channel. I did get over this (sort of) and gradually started to realise that Twitter could in fact be an excellent way for businesses to establish some authority in their space as well as use of Twitter proactively as a professional networking tool to build powerful relationships.
I now have a love-hate relationship with Twitter. As fabulous as it can be for credible folks to share great information and make strong connections, it’s still a very ‘noisy’ medium which requires smart tools and filters to be set up in order to make your sure your ‘twitter time’ is effective and beneficial and you don’t get lost in the ‘noise’.
The Twitter Infographic below shows the history, the most popular users and the busiest time in Twitter history (another reason why Twitter gets me down, Justin who?). It also gives some info on how it is accessed, the type of content that is re-tweeted and some growth stats and projections.