OK, so we now know what we’re going to sell and to whom. We also know what price points we are going to go with and how much money we’re going to make per item. We know how we’re going to take payment, we know how we’re going to get the goods or services to the customer and we know how we will handle any issues. So in this installment we will look at how you go about choosing your tech and your tech partner.
You’ve done all your research and you know what you need from your online presence, but how do you go about converting that in to a web platform which will entice your customers? After all there are plenty of great products that haven’t performed online as they really should have, due to a poor technical deployment and little or no inbound strategy, so your choice of platform and tech partner should not be left to the vagaries of a “friend of a friend” or worse still a rudimentary Google search – the digital equivalent of sticking a pin in a yellow (or white) pages!