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About Dean Levitt

Dean Levitt is the founder of Teacup Analytics. Raised on a 30-acre farm near Johannesburg, South Africa, Dean Levitt moved to the US in 1999 to pursue a career in music. While growing his previous company, Mad Mimi, an email marketing service acquired by GoDaddy in 2014, Dean realized that analyzing Google Analytics data could be way simpler. Dean founded Teacup Analytics to help everyone easily understand their audience and site performance. Connect with Dean on Twitter, LinkedIn.

Whither Web Analytics: A Review Of 2016 and What’s to Come

January 24, 2017 by Dean Levitt Leave a Comment

Image of woodland path illuminated by sunrise with post title textWeb analytics, and our understanding of it, continued to evolve in 2016. We rely more and more on analytics for transparency and direction and, without it, our online lives and businesses would be distressingly opaque.

Below are some web analytics highlights of 2016 as well as my thoughts on what is to come in 2017.

[Read more…]

Using Intent, Demographics and Micro-Moments to Better Understand your Web Traffic

September 20, 2016 by Dean Levitt Leave a Comment

Image of clouds and title textAccording to Lisa Gevelber, VP of marketing at Google, advertisers who target their marketing efforts by demographics risk missing up to 70% of their potential shoppers. Instead, marketers should look at micro-moments and customer intent.

Ok, now I’ve got your attention, let’s step back a bit. What does intent mean and what does this all have to do with Google Analytics? And what the heck is a micro-moment?

[Read more…]

Do Small Businesses Need Multi-Channel Attribution?

May 10, 2016 by Dean Levitt Leave a Comment

If you start typing “last click attribution” into Google and you’ll notice something:

Screenshot of last attribution search in Google

Analysts and marketers don’t think highly of last click attribution these days. The cognoscenti has deemed last click attribution to be dead, switching allegiance to multi-channel attribution instead. However, just like those who pronounced text messaging dead, email dead and social media dead, reports of last click attribution’s demise have been quite exaggerated.

When I asked more than two hundred small businesses what interested them about their Google Analytics data not a single one of them mentioned multi-channel attribution. Not one!

[Read more…]

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