Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations still have a long way to go before realizing the potential that big data holds.
Over the next three to five years, 75% of marketers say they will be responsible for owning the end-to-end customer experience. This includes the moment a prospect hears about your brand to the ongoing relationship that follows and beyond.
This represents a paradigm shift in the way organizations have viewed the role of the marketer. Customers hear about your brand through different channels, engage through new mediums and share their experiences in ways that they never could before.