WAW Team – Page 10

Lies, Damn Lies and Info-graphics

July 21, 2011 by WAW Team 2 Comments

Should we just consider badly constructed Info-Graphics as nothing more than pieces of “Graphic Art”, or should the potential to mislead be a serious concern to us all?

The persuasive power of numbers, in the form of statistics, has been used and abused by everyone with an argument to make since the first abacus was invented. However as we all know pictures “speak a thousand words” and the growth of Info-graphics, and the tools that produce them, has been prolific.

And so to my point… given how our little human minds work, our eyes are literally “drawn to pictures”, (see the link to a revealing example of this below ! ). Pictures make an impression like no table of numbers ever can. Properly executed this is a powerful tool for education and good, badly executed this is not only a waste of an opportunity it could even be used to deliberately mislead.

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Targeted Internet Marketing: Past, Present & Future

May 24, 2011 by WAW Team 5 Comments

Guest Post by Daniel Elroy

There is no doubt that Internet marketing has reached a crossroads. While social media platforms, such as Facebook and Twitter, have allowed businesses and brands unprecedented access to consumers, rising concerns over privacy means that advertisers need to strike a delicate balance between ever-more targeted approaches and maintaining their customers’ trust. As former Google CEO Eric Schmidt famously put it while discussing Google’s own targeting policies, “Google policy is to get right up to the creepy line and not cross it.”

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Is Your Internet Marketing Flexible?

May 2, 2011 by WAW Team 2 Comments

Guest post by Melanie Durango With the dynamic nature of the internet & the constant variations & changes in search engine algorithms the reality is that Internet marketing has to be a flexible activity. Search patterns are constantly changing as Internet users modify their online behaviour and search engines (and social media sites) evolve to deliver enhanced customer experience. As a result online marketers need to respond with a flexible dynamic approach which adapts according to latest best practice. Whether you take care of online marketing within your own business or use an external internet marketing company, it’s important to realize that what works well today might not work as well next week. You must be ready to adjust your campaigns to match user behaviours.

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