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42% of Tweets Made by Non Official Apps

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Last week Twitter announced changes to its API rules concerning Twitter client apps. To determine usage of different Twitter clients,
Sysomos reviewed a sample of 25 million tweets on March 11 – the day Twitter unveiled its new API policy. The data shows that 42% of tweets were made by non-officials apps – more than four times the amount claimed by Twitter. UberSocial and TweetDeck continue to be the two largest non-official app used to post tweets.

26% of App Downloaders are VERY Loyal

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In their past study Localytics found that 26% of the time tablet/smart phone users never use the same application again. In this study, Localytics found that another 26% of people become very loyal, repeat customers, using a new application more than 10 times

From a previous Localytics study. One time app usage grows from 22% to 28% over the course of 2010.

Google Down 2% Share in February – Hitwise

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Hitwise has released their search market share numbers for February 2011. Overall Google is down 2%, while Bing (including Yahoo) moved up 5%. Additional highlights below:
  • Google accounted for 66.69% of all U.S. searches conducted in the four weeks ending Feb. 26, 2011.
  • Bing-powered search comprised 28.48% of searches for the month, an increase of 4% vs. Jan 2011.
  • Yahoo! Search and Bing receiving 14.99% and 13.49%, respectively. Both engines grew 3% and 5%, respectively.
  • The remaining 69 search engines in the Hitwise Search Engine Analysis report accounted for 4.68% of U.S. searches.
  • Yahoo! Search and Bing achieved the highest success rates in February 2011, more than 81 percent.
  • Google increased its success rate to 65.80%

Canadian Digital Year in Review 2010 – comScore

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comScore has released their annual Canadian Digital Year in Review report (2010), The report consists of some excellent data which provides an overview of the digital landscape in Canada including Internet usage, video consumption, advertising effectiveness, and social media.

Below are some highlights that we found interesting.

YouTube accounted for the large majority of videos viewed online with more than 6.6 billion in Q4 2010. Blogs and Music sites posted the strongest gains.

Age segments 55+ had the greatest growth in regards to social networking engagement.

Canada ranks amongst the top of the world when it comes to online engagement.