|#||Domain||Change in Visibility Index|
Recently I had the opportunity to test drive ObservePoint’s site auditing solution, which automates the complex tasks of web analytics auditing and website monitoring. ObservePoint is a very robust solution in that it supports nearly every major analytics provider as well as every single custom analytics variable from those providers. So whether you need to focus on an sProp in Omniture or a custom variable in Google Analytics, it’s all possible. I thought I’d highlight some of my favourite features from ObservePoint rather than just writing a massive essay:
Site auditing setup time: There are no requirements for additional tagging or coding. Simply plug-in your site details, choose your analytics vendor(s), set your schedule and you’re on your way. You can make your audit more advanced by: selecting a specific user agent, adding custom filters or setting up rules to monitor specific variables.
Granularity of analytics vendor variables: If you looked at the level of variables ObservePoint can monitor, you’d swear that they essentially took every single analytics implementation guide and dropped it into their system.
Transaction Monitoring: The ability to monitor a series of URLs as part of a process such as signups, shopping carts, or any other transaction. Now take it a step further, use the data from ObservePoint combine it with revenue per goal data and you’ve got yourself a pretty important metric that ties site performance to dollars.
The Value Ads: Alerts to email/mobile devices, ‘Silent Mode’ so that there are no extra page views in your reports, several server location options for site monitoring, live support (chat) to answer your burning questions immediately, and tag support for beyond analytics such as: DART, ComScore, Quantcast and Website Optimizer.
62% of users in Asia Check bank account balances vs. 33% of users in Europe & US
41% of users in Asia make purchases at stores via mobile vs. 11% of users in Europe & US
38% of users in Asia transfer money via mobile vs. 10% of users in Europe & US
36% of users in Asia display digital tickets vs. 11% of users in Europe & US
31% of users in Asia buy or sell stocks on mobile devices vs. 4% of users in Europe & US