Web analytics uses data that are unique with respect to the quantity and detail of information that is available. What is consistent with web business analytics and analytics for business activities not on the web, is their purpose: to improve business performance.
Business performance can be defined in many ways depending on the context, but maximizing economic profit is the ultimate objective. Discussed here are nine key business analytics that a digital business should complete to maximize its operating performance regardless of how it is measured. These analytics can leverage the detailed data available on web activity as well as other data on a company that is available.