Analytics, Mobile, Social Media and Digital Marketing Strategy
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours.
Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand.
Image courtesy of clotaire lehoux via Unsplash.com
We’ve officially reached our final stop on our SharePoint analytics journey (although it’s not to say that there isn’t much more that can be learned from this point!). We’ve explored the possibilities with your portal visitors, navigated through your SharePoint ecosystem, and cruised along with various content reports.
Our final destination will show us how to dive deep into optimizing your SharePoint search facility by analyzing your visitors’ use of your search engine. An essential question you may want to ask yourself before assessing your SharePoint search status, is
“Do you know how well your search engine is performing within your intranet?”
We’ve been cruising along on our SharePoint analytics journey looking at your implementation and optimization of your portal, it’s now time to dive deep into the nitty gritty. That’s right- it’s time to talk about content in SharePoint and why you should care about measuring and optimizing it!
A central tenant for developing a useful and interesting SharePoint portal, is ensuring that there is not just “content”, but quality content. Creating engaging content in the portal, however, is easier said than done and while it’s easy to write about the essential information that must be made available to all users, you often don’t know what other content will speak to your SharePoint users.
“The wind and the waves are always on the side of the ablest navigator.” — Edmund Gibbon, Historian
Your SharePoint Journey is well on its way, but let’s not forget that navigating through all the ins and outs of the SharePoint Portal is a feat in its own right.
Now that you have stopped over with your portal visitors and attained a thorough understanding of their characteristics, demographics and interests, it’s time to learn how exactly they’re navigating throughout the portal.
Your SharePoint analytics journey has lifted off from the launching pad! Now it’s time to dive deep to explore some of the most important metrics you should be monitoring when assessing your SharePoint portal. As previously mentioned, this post is a part of our Web Analytics Journey Series that aims to give a holistic perspective on how analytic reporting can assist you in optimizing your SharePoint portal and achieving your goals.
