About Paul Koks

Paul Koks is a passionate Analytics and Optimization Consultant. He is specialized in helping companies to optimize their website and traffic channels. On his website Online-Metrics.com he shares actionable insights and best practices on Google Analytics and Conversion Optimization. Make sure to get a copy of his FREE eBook about Analytics and Optimization. You can connect with him on Twitter or LinkedIn.

Five Google Analytics Features Every Website Owner Should Use

June 28, 2016 by Paul Koks 1 Comment

Google Analytics contains dozens of features and hundreds of reports. What if you could discover a basic set of features that are useful for every website?

I have actively worked with Google Analytics for almost 10 years now and there a couple of features I see coming back every time that I work with Google Analytics.

No matter which online business I am involved with. In this blogpost I will shortly touch upon each of features and why they are a must to use. Further I will provide you with useful additional resources.

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Six Powerful Ways to Apply Regular Expressions in Google Analytics

March 1, 2016 by Paul Koks 1 Comment

For most Google Analytics users, including web analysts, regular expressions can be daunting. However, even a basic understanding can greatly help you on your path to master Google Analytics.

In this blogpost I will share why you want to know more about regular expressions and where to apply them in your Google Analytics account.

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Six Google Analytics Views Everybody Should Set Up

November 10, 2015 by Paul Koks 3 Comments

Google Analytics allows you to set up many different views in a Google Analytics account which can be really helpful if you want to derive more insights from your data.

Image courtesy of Greg Rakozy via Unsplash.com

Over the last ten years I have helped dozens of companies with setting up their Google Analytics account and most often I come across two types of configurations:

Account with one property that includes one view on all traffic.
Account with one property that includes several views that are incorrectly set up.

In general, both type of configurations are not the way to go. In this post I share six Google Analytics views I would recommend you setup; with the goal to develop a better understanding about what’s going on on your website and optimize upon.

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Six Ways to Manipulate Google Analytics Data

October 20, 2015 by Paul Koks 2 Comments

By default, Google Analytics collects and shows data of (nearly) all your website visitors, but what if you want to manipulate this process?

Image of hand editing data on printed paper with computer monitor and mobile phone

Image courtesy of Unsplash.com

At certain times you want to look at a subset of your data as this can help you to concentrate on relevant and segmented data insights instead of looking at overall trends. Segmentation is key in effective data analysis and optimization.

With regards to segmentation you have the option to both permanently and/or temporarily modify the data.

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10 Tips to Improve Your Google Analytics Data Quality

March 17, 2015 by Paul Koks Leave a Comment

It’s easy, just implement the Google Analytics tracking script on your website, collect some data and start your analysis.

A rough estimate of what I have seen is that 90% of the implementations and configurations go wrong. Not to mention all the assumptions that people make when interpreting their Google Analytics data.

There are different ways to prevent this from happening. In this article I’ve come up with 10 tips to help you along the way and improve the quality of your data.

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