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About Ralf Haberich

Ralf Haberich, Managing Director/Vorstandsvorsitzender at CRM Partners AG, is responsible for the Management of the DACH region with special focus on sales, marketing & partner management.
Ralf is a senior executive with proven success in customer acquisition, profit & market expansion and international sales and marketing strategy. Consistently builds internal and external relationships to assist in maximizing company success. Extensive understanding of technology platforms, digital business and entrepreneurship.
Specialties: global business development, digital marketing, new customer acquisition, revenue & profit growth, digital intelligence, customer engagement and leadership.
Ralf Haberich is a featured blogger at "Intelligence | Europe" and "Web Analytics World" as well as the author of the German digital intelligence-book "FUTURE DIGITAL BUSINESS".
He lives with his family near Frankfurt owning and passionately supporting a semi-professional road cycling-team (haberich cycling crew).
Connect with Ralf on Twitter.

Rediscover Customer Engagement in 2017

January 10, 2017 by Ralf Haberich Leave a Comment

Image of a hand stacking rocks with title textCustomer Engagement is not just a pop up discipline of last few months.

In 2017 it will be a key discipline – if not even part of leading company strategies – and here’s why: Many companies have a customer friendly direction and a lot of companies think they are truly customer oriented.

[Read more…]

The Smart (R)Evolution – Development from 2016 to 2018

December 1, 2015 by Ralf Haberich Leave a Comment

Image of opened fortune cookie with fortune "5 Predictions to take into the analytics future"2015 has been a very busy and interesting year. At the end of 2014 I had written down some predictions on how I see the digital world changing in 2015 – some of them turned into reality. For example, I heard Google give its paid Premium version away for free in quite a lot of pitches. They might never confirm that, but it was a part of a big bundle of Google services;  including Premium for free in the package. Not a surprise, since they really do not need the revenue of this small business unit – and on the other hand delivers an enrichment of data for themselves.

[Read more…]

Why It’s Time to Rethink the 1898 AIDA Model

October 13, 2015 by Ralf Haberich 1 Comment

It is one of the most quoted and most used Marketing strategies or at least models in the world: the AIDA model; referring to Attention – Interest – Desire – Action.

Image of two banners, grey and red, with text "out with the old AIDA, in with the new RES"For all of us we have been thinking about these steps in our daily work, in our marketing campaigns and in talks with other marketing experts when explaining our approach to the market. This has to come to an end. No longer AIDA. No longer historical models. Change the way you look at customers and their interaction with your company or brand – now.

Why? Because the AIDA model is too general and too less digitally influenced. It does not start with an attention (= delivering a message to a potential customer) as well as it does not end with the simple action (=buying your product). This is so 80`s. Stop being 80`s. Start being 21st century and beyond.

[Read more…]

Enterprise Analytics Platforms – 2015 Overview

July 31, 2015 by Ralf Haberich 1 Comment

Screenshot of graph showing mobile dataTechnology software here, analytics tools there. It’s hard to get through a jungle of vendors, especially when youdon’t know in detail which requirements and future scope the Analytics or Business Intelligence road map has in your own company.

Luckily there are research companies out there providing an overview; besides the two giants Forrester and Gartner there are a only a handful of additional trustworthy research companies doing well researched studies and overviews. One of them is Third Door Media, now having published their latest Market Intelligence Report about “Enterprise Web Analytics Platforms 2015 – A Marketer`s Guide”.

[Read more…]

As the C-Suite Becomes More Digital CMOs Must Align

May 26, 2015 by Ralf Haberich Leave a Comment

Digital business is carving out a bigger and bigger place in the C-Level management. Proven with a quick glance at the backgrounds and titles occupying your own company’s C-Level Team.

superheroIf you need any more confirmation, then Korn Ferry’s Top 15 for 2015: The most in-demand C-level positions for the year ahead is a must read. It lists Chief Innovation Officer, Chief Cyber Security Officer and Chief Digital Officer among the top five most in-demand positions for 2015. Chief Information Officer (CIO) and Chief Technology Officer (CTO) make the list as well.

In other words – data and technology are going to be all of our bosses before long. While the Chief Marketing Officer position is still firmly entrenched in the modern C-Suite, the position is rapidly evolving, and as the C-Suite becomes more digital, so too must the CMO.

[Read more…]

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