Lauren Usui, Product Marketing Manager for the Google mobile ads team, gives a demo of the new AdSense for Mobile features for high-end phones like iPhone and Android.
The Google Analytics blog had some pretty big news today. You can now link your Adsense and Analytics accounts allowing you enhanced insight into your Adsense data. Below are some of the reports that you can find with this new integration:
The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren’t monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.
According to comScore, 25% of Internet users play online games every week – which is a tonne of Internet users! Google plans to capitalize on these users by introducing a monetization strategy which allows developers to build Google Adsense into online games.
Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information.
Below is a sample of a few of the games which advertisers can leverage in Google’s network:
Current Requirements for Submitting Games to Google:
Game plays: Minimum 500,000 per day
Game types: Web-based Flash only
Integration: Must be technically capable of SDK integration
Traffic source: Must be 80% US & UK Traffic
Content: Family safe and targeted at users age 13 and up
Distribution: Must be able to report embed destination and have control over where games are distributed
This latest release of Skweezer Ads includes innovations that are firsts for the online advertising community. One such innovation is a patent-pending algorithm that dynamically converts conventional text-based cost-per-click (CPC) ads into mobile-friendly ads complaint with standards set by the Mobile Marketing Association (MMA). Another key innovation is Skweezer Ads’ cut-and-paste code that detects a visitor’s device type, retrieves appropriate mobile or desktop ads accordingly, and optionally reformats and compresses the Web content for mobile viewing.
The Skweezer Ads back office, located at http://reports.skweezer.com/, has also been updated and includes a new ad formatting wizard allows publishers to use a “What You See is What You Get” (WYSIWYG) interface to customize the way their ads look. Customers also now have the ability to create multiple ads feeds, or channels, for a single account. The signup process has also been greatly streamlined and is accessible at http://reports.skweezer.com/open/signup.aspx.
Skweezer Ads is an online advertising service that supplies both desktop and mobile ads in a single ad feed, automatically displaying the correct type of ad to each visitor. Skweezer Ads customers have the added benefit of being able to use Skweezer’s mobilization technology to automatically create a mobile version of their Web site, which is dynamically created whenever a mobile visitor is detected.
Skweezer Ads is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004, and was voted Best Mobile Marketing Product in the 2007 Mobile Star Awards.