Analytics, Mobile, Social Media and Digital Marketing Strategy
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place.
Why do Google, Amazon, and Apple, for example, care what sites you visit and who you interact with online?
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”
Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”
Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”
Very bold by Franz, right? We tested his claim.
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything?
Welcome to what Tealium calls “Data Layer Enrichment”. We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets to see, Cross-Device Tracking (limited), and it helps us knowing how many block 3rd-party cookies.
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours.
Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand.
When I first started with Jump and WAW almost 4 years ago, I had no idea what “analytics” was or what it meant. In my 3 interviews for the company, I nodded my head wisely whenever the subject came up and somehow made it onto the team … and then was catapulted head first into a world I had no idea even existed!
April is one of WAW’s long term bloggers and one of the first bloggers I had the pleasure of working with.