Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”
Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”
Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”
Very bold by Franz, right? We tested his claim.
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything?
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours.
When I first started with Jump and WAW almost 4 years ago, I had no idea what “analytics” was or what it meant. In my 3 interviews for the company, I nodded my head wisely whenever the subject came up and somehow made it onto the team … and then was catapulted head first into a world I had no idea even existed!
A mobile app is just like planning a wedding. If you want it to succeed, you need hard work and dedication, coupled with plenty of love and an eye for detail.