You may have heard the phrase “author rank” appearing in articles about SEO (search engine optimization). In this ever changing SEO landscape, the focus is on depth of expertise and valuable content. The importance of meta-tags and HTML code that lives behind your website is no longer the key focus of search engines – and it can actually hurt you if you haven’t changed your SEO strategy to reflect the new focus on subject matter expertise. In this article we’ll focus on the final component to a solid SEO strategy these days: author ranking.
What is author rank?
Author rank is a term originally started by Google+ to denote a person who has published content on multiple quality websites. The premise is that if you are truly a subject matter expert on a certain topic, you are asked to write about that topic for high-traffic, high-quality websites. [Read more…]