Wishing all our readers and followers a Merry Christmas, Happy Holidays and Happy New Year! With the Christmas rush over it’s time to sit back, relax and ring in the New Year … and check out your favourite posts for 2015.
Last year at this time we predicted that 2014 would finally be the year of the mobile and gathered a little data together to prove our point. As we close out 2014 and start thinking about what the next year might hold we wanted to go back to our last post of 2014 and see how close (if at all) our predictions for 2014 were.
2014 has been a really great year for Web Analytics World and our Jump Digital Family and we thank you all for being a part of it and a special thanks to all our amazing bloggers who work so hard to share their insights and expertise!
We don’t get a chance throughout the year to thank all our followers for their tweets, shares, likes and for choosing to follow us on Social Media so we thought now would be a great time to send out a giant THANK YOU to our 2014 audiences!
In my last article, I reviewed some of the key findings from a content analysis of Web Analytics World content views for all of 2014. If you have a website where you are generating content on a regular basis and you want to perform a similar analysis, this article will show you how to use Google Analytics to determine the worth of your content marketing.
I’ve been contributing to Web Analytics World as a guest blogger for several years now. The team at WAW is kind enough to send us fortnightly reports on how much activity our content has seen in the last two weeks. But as an analyst, I ached to understand how my contributions fit into the larger picture for their content marketing strategy. What makes a good content marketing strategy? Are there topics that always do very well? Formats? Authors? What can I learn about the content I’ve published in the past that will help me grow audience and stay awesome to my loyal readers?