Almost a year ago Web Analytics World published an initial product review of Brandwatch, a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team of people who make sure your search terms are everything they should be, as well as more available data sources – you get Brandwatch.
Word of mouth has always been a key element in the world of business and product promotion and while some might say that it’s an outdated concept made redundant by today’s modern technology the truth is that with all the social media outlets it’s even more important.
In today’s world if someone doesn’t like your product, customer service or hears of a possible health concern (like BPA in plastic bottles) instead of telling a couple of friends or family members they can complain via a multitude of social media platforms. With trending, re-tweeting, sharing and liking their complaint, concern or product review around the world and even perhaps published by major newspapers; making word of mouth arguably one of the most important branding elements.