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How Google is Altering Our User Experience

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Thoroughly researched and highly thought-provoking, Dr. Peter J Meyers presents a fascinating insight into Google’s ‘direction of travel’ with regard to how it is fundamentally altering our user experience.

He argues that by breaking the implied ‘pact’ between its search engine and website owners (the providers of the content that built it into the multi-billion dollar giant that it is today!) they are creating an online environment where it is now possible to have a complete, customized content experience without ever leaving Google.

The examples that he uses will not be new to you, however, the real value in the article is the way that he builds his argument and the conclusions that he draws.

The implications for marketers are significant.

You can read the article here: https://moz.com/blog/googles-walled-garden

The Importance of Being Mobile

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We all knew it was coming, but we didn’t know exactly when. Over the last few weeks we’ve been getting some notifications from Webmaster tools about some of the sites we host:

Webmaster-Tools-Mobile-Issues

Of course at this point you may be wondering why we have any sites that aren’t mobile responsive. Some of these sites were older sites, one was a site created by a teacher solely for the use of his students so they could have access to some learning material and one was an example sites we use with clients to teach them about the importance of SEO.

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Using Analytics to Grow Podcast Audiences

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With the new iOS8, Podcasts are now a standard feature on the new Apple operating system. While there have been a handful of articles showcasing the benefits of podcasting as part of a larger digital marketing strategy, there hasn’t been a lot of focus on the how to use analytics and data to increase audience. Many marketers still don’t know how podcasts extend their reach and grow their brand.

That being said, podcasters enthusiastically rave about their results and their audiences. Naresh Vissa, author of Podcastnomics: The Book of Podcasting… to Make You Millions, believes marketers are on the edge of the inflection point:

“By the end of the year, there will be over half a billion people with the Podcasts app on their iOS device. This number will grow to be close to one billion people by the end of 2015, and that is just on the iOS side. Podcasting is now entering into its true golden age of mass adoption.”

So how do you measure success?

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Best of WAW … so far!

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Image of words used in internet marketingIt’s been six months since we took a look back at the most popular posts so we thought it was time to let you read them again and remind you how amazing our bloggers are! 

 

We have a Plan!

Christmas 2013 we had a plan for Web Analytics World’s future and so we thought we’d show you the changes we’ve made since then with more to come: 

  1. Check out our new Featured Bloggers page with some new faces
  2. Our updated theme is the first step in our improvements plan
  3. The second is our upgraded Mobile look – check it out and let us know what you think in the comments below! 
  4. Remember, if you want to write for us send us an email (info@webanalyticsworld.net) and tell us your ideas.

Now for the Best of 2014 … so far

We’ve looked at our Analytics to see which posts were most viewed, commented on and which ones you shared the most on your social media platforms. Have a favourite that didn’t make the list? Let us know below in the comments and we’ll re-share out over social media your top 5 posts! [Read more…]

Understanding Author Rank and how it Impacts SEO

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You may have heard the phrase “author rank” appearing in articles about SEO (search engine optimization). In this ever changing SEO landscape, the focus is on depth of expertise and valuable content. The importance of meta-tags and HTML code that lives behind your website is no longer the key focus of search engines – and it can actually hurt you if you haven’t changed your SEO strategy to reflect the new focus on subject matter expertise. In this article we’ll focus on the final component to a solid SEO strategy these days: author ranking.

What is author rank?

Author rank is a term originally started by Google+ to denote a person who has published content on multiple quality websites. The premise is that if you are truly a subject matter expert on a certain topic, you are asked to write about that topic for high-traffic, high-quality websites. [Read more…]