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How Google Makes Money 2011

April 19, 2007 by Manoj Jasra 7 Comments

 

**Update Jan 2012 – Some people have asked “what recession” when they saw Google’s results last week, $37.9 billion in advertising revenues for 2011. We’ve have an updated infographic showing the top adwords spend by industry and how Google makes its money**

 

The infographic below looks at some of the key revunue streams generated through search, mobile, YouTube and so on.  I say if you cant beat em then join em .

 

Google makes billions of dollars annually, but how does Google make money? Here are some of the details on how Google Makes Money:

Google makes money through Sites Revenues – Google-owned sites generated revenues of $2.28 billion, or 62% of total revenues, in the first quarter of 2007. This represents a 76% increase over first quarter 2006 revenues of $1.30 billion and a 15% increase over fourth quarter 2006 revenues of $1.98 billion.

Google makes money through Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.35 billion, or 37% of total revenues, in the first quarter of 2007. This represents a 45% increase over network revenues of $928 million generated in the first quarter of 2006 and a 12% increase over fourth quarter 2006 revenues of $1.20 billion.

Google makes money through International Revenues – Revenues from outside of the United States totaled $1.71 billion, representing 47% of total revenues in the first quarter of 2007, compared to 42% in the first quarter of 2006 and 44% in the fourth quarter of 2006. Had foreign exchange rates remained constant from the fourth quarter of 2006 through the first quarter of 2007, our revenues in the first quarter of 2007 would have been $23 million lower. Had foreign exchange rates remained constant from the first quarter of 2006 through the first quarter of 2007, our revenues in the first quarter of 2007 would have been $115 million lower.

Download PDF version of how Google makes money

See how Google made money in previous quarters:
– Q1 2008 Release
– Q1 2007 Release
– Q4 2006 Release
– Q3 2006 Release
– Q2 2006 Release
– Q1 2006 Release

Update: How Google Makes Money – Q3 2007

  • Google-owned sites accounted for 65 percent of total revenue, or $2.73 billion, with partner sites representing 34 percent of revenue, or $1.45 billion. Partner sites refer to Google’s AdSense program.
  • International revenue was $2.03 billion, or 48 percent of revenue. Google benefited from a currency exchange bump and noted that if exchange rates were constant from the second quarter to the third quarter its international revenue would have been $24 million less. Google’s United Kingdom revenue totaled $661 million.
  • Operating expenses in the third quarter as a percentage of revenue were down a bit to 30 percent of revenue from 31 percent in the second quarter. In absolute terms, Google’s operating expenses were $1.25 billion, up from $1.21 billion in the second quarter.
  • Google spent $553 million in capital expenditures in the third quarter. Most of that was IT spending.
  • The company had $13.1 billion in cash as of Sept. 30 and 15,916 employees, up from 13,786 employees as of June 30.

How Google Makes Money: Q4 2007

 


Google Sites Revenues – Google-owned sites generated revenues of $3.12 billion, or 65% of total revenues, in the fourth quarter of 2007. This represents a 58% increase over fourth quarter 2006 revenues of $1.98 billion and a 14% increase over third quarter 2007 revenues of $2.73 billion.

Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.64 billion, or 34% of total revenues, in the fourth quarter of 2007. This represents a 37% increase over network revenues of $1.20 billion generated in the fourth quarter of 2006 and a 12% increase over third quarter 2007 revenues of $1.45 billion.

International Revenues – Revenues from outside of the United States totaled $2.32 billion, representing 48% of total revenues in the fourth quarter of 2007, compared to 44% in the fourth quarter of 2006 and 48% in the third quarter of 2007. Had foreign exchange rates remained constant from the third quarter of 2007 through the fourth quarter of 2007, our revenues in the fourth quarter of 2007 would have been $94 million lower. Had foreign exchange rates remained constant from the fourth quarter of 2006 through the fourth quarter of 2007, our revenues in the fourth quarter of 2007 would have been $195 million lower.

Yahoo Analytics a Reality?

April 18, 2007 by Manoj Jasra Leave a Comment

Jennifer LeClaire over at the NewsFactor Network today wrote about Yahoo aiming to battle with Google on the Analytics Front.

Jennifer was also able to get first hand information from Paul Apodaca, Director of Program Management at Yahoo Search Marketing:

“Our Web analytics program,” he explained, “was developed from the standpoint of someone trying to understand their Web site’s performance, whether that be a marketer or an IT person. But our Full Analytics program doesn’t show all of those reports. We have tailored the display to suit the specific needs of search engine marketers.”

Apodaca just hinted at the first major difference between Yahoo’s Full Analytics offering and Google Analytics: Yahoo isn’t giving search engine marketers information it deems unnecessary to their online advertising mission.

Yahoo’s Analytics program however will come with a price, potentially $6000 annually for premium users where as Google Analytics and its 82 reports are absolutely free.

Read the full story here: http://www.newsfactor.com/story.xhtml?story_id=101006QABBI8

5 Reasons Why Google Personalized Home is better than My Yahoo!

April 12, 2007 by Manoj Jasra Leave a Comment

My Yahoo Home Page (Canadian Version) or Google’s Personalized Home Page, what do you prefer? Personally (no pun intended), I can think of 5 reasons I prefer Google’s version over Yahoo’s:

  1. Google Themes are much cooler, although Yahoo has 5 times more themes, they appear somewhat old and so 3 years ago. I also like how themes in Google change throughout the day and mimic your local time settings.
  2. On my personal Yahoo home page is a massive banner, the only advertisement I see on my Google Personalized Home Page is a small text ad in the page the footer: “New to Google Checkout? Sign up and get $10 for your next purchase.”
  3. Managing content in Google is as smooth as silk, simple content management options with the ability to drag and drop content blocks; the tabbed content is also a great addition.
  4. The process of adding additional content is also a more pleasant experience in Google. I like the layout of the content items as well as the feature which displays the “I am feeling lucky” content based on an inputted keyword.
  5. Google includes their regular search features such as: Web, Image, Video, News, etc…very effectively, whereas these items can easily be lost in My Yahoo!

That concludes my thoughts, I hope to continue this series of comparing similar services between Google, Yahoo and MSN in future posts.

 

Google vs. Yahoo vs. MSN

April 11, 2007 by Manoj Jasra 9 Comments

When you look at the Big 3 Search Engines: Google, Yahoo, MSN, it is difficult to compare them only from a search engine perspective. So I started working on a list which showed a set of categories and listed the product each company brought to the table. After a while I started noticing a trend, Google, Yahoo and MSN have their hands in everything! A user could literally stop using one company’s services and switch to another’s while still being able to accomplish every single task. This is one of the main reasons these companies are so strong, they offer a complete solution. Furthermore for one company to stay competitive with the other two it literally has to be prepared to offer a similar service otherwise it could potentially be left in the dust.

Product Google MSN Yahoo
Search Engine Google Live Yahoo
Email Gmail Hotmail Yahoo Mail
Instant Messaging GTalk MSN Messenger Yahoo Messenger
Feed Reader Google Reader My MSN My Yahoo
Directory Google Directory MSN Directory Yahoo Directory
Social Media / Web 2.0 Blogger,Orkut My MSN del.icio.us,MyBlogLog
Groups Google Groups MSN Groups Yahoo Groups
Maps Google Maps Map Point Yahoo Maps
Finance Google Finance Money Central Yahoo Finance
Shopping Froogle MSN Shopping Yahoo Shopping
News Google News msnbc Yahoo News
Photo Management Picasa MSN Photos Yahoo Photos
Video Google Video MSN Video Yahoo Video
SEO Webmaster Tools Adlabs Yahoo Site Explorer
Sponsored (PPC) Adwords adCenter Yahoo Search Marketing
Analytics Google Analytics Gatineau n/a
Travel n/a MSN Travel Yahoo Travel

Google Testing Yellow Background on Adwords

March 28, 2007 by Manoj Jasra Leave a Comment

Earlier this month the JenSense Blog reported about Google Testing yellow background on sponsored ads above the search results.

Today I am noticing similar results (see/click image below). It’s amazing how much more the top sponsored ads standout compared to the rest of the page. If Google plans on implementing this change globally I am curious to know what kind of performance increases websites will see when advertising in the top sponsored results. If the CTs increase significantly I imagine that Google could raise it’s AdWords premiums and advertisers would still pay for them.

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