Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few).
In order to make the best data-driven decisions for one’s mobile app, mobile professionals need to equip themselves with the top app analytics tools in the industry. However, there’s one aspect of this whole app analysis process that should be quite easy, yet still has mobile professionals jumping through hoops: the process of researching and selecting one’s app analytics platforms.
Over the past few weeks you may have noticed a couple of things; we’ve taken a short hiatus in posting and the site design/elements have changed. You may remember that at the beginning of March we introduced the beginning of our 
At Web Analytics World we’re lucky to get the opportunity to try an amazing variety of tools, platforms and products; from analytics to heatmaps, overlays and RSS to Email tools. We put our findings in our