Today’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few).
In order to make the best data-driven decisions for one’s mobile app, mobile professionals need to equip themselves with the top app analytics tools in the industry. However, there’s one aspect of this whole app analysis process that should be quite easy, yet still has mobile professionals jumping through hoops: the process of researching and selecting one’s app analytics platforms.