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Top Mobile App Analytics Platforms to Add to Your Toolbox

February 28, 2017 by Hannah Levenson Leave a Comment

Image of mobile phone and title textToday’s apps aren’t as simple as they used to be 5 years ago … or even 2 years ago. There’s a lot of KPIs for mobile professionals to track and examine, from monetization efforts to usability to A/B testing (just to name a few).

In order to make the best data-driven decisions for one’s mobile app, mobile professionals need to equip themselves with the top app analytics tools in the industry. However, there’s one aspect of this whole app analysis process that should be quite easy, yet still has mobile professionals jumping through hoops: the process of researching and selecting one’s app analytics platforms.

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Improving our UX with Ptengine and A/B Testing

September 13, 2016 by Fiona Roddis 2 Comments

Image of dock on water and title textOver the past few weeks you may have noticed a couple of things; we’ve taken a short hiatus in posting and the site design/elements have changed. You may remember that at the beginning of March we introduced the beginning of our journey with Ptengine.

What started out as a general trial of Ptengine turned into a review and then a full on case study study with some A/B testing thrown in for good measure. Guy and Jeff from Ptengine sifted through the data collected by Ptengine over a 4 month period, including heatmaps and after sending it to us we started working our way through the changes on the site.

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A Tale of Two Heatmaps and Analytics

March 15, 2016 by Fiona Roddis Leave a Comment

Image of tools with text "Ptengine analytics and heatmaps platform review"At Web Analytics World we’re lucky to get the opportunity to try an amazing variety of  tools, platforms and products; from analytics to heatmaps, overlays and RSS to Email tools. We put our findings in our Analytics and SEO Tools section, sharing information about what these tools/platforms do, an intro into the company that’s created it and even the levels of pricing (if applicable).

On the rare occasion, we sometimes go a bit further and write posts about some of the ones we’ve had the chance to use more extensively; like Brandwatch or when we switched over to Feedio for our RSS needs. This time we’ve been lucky enough to not only try Ptengine and their analytics/heatmaps platform but also work with their staff to do some A/B Testing on WAW in order to improve your user experience.

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