When I go back home to New York, I no longer have to tell family and friends that “I do web design.” A white lie told over the years to avoid explaining my job in analytics. What’s changed? The conversations over meals:
- Bagels with a schmear of Adwords. A relative asks me how to spend a $100 credit from Google.
- Sushi rolls wrapped in revenue. A friend speaks about redesigning a website and how she achieved a 50% revenue growth for her client (she still didn’t get paid – such can be the plight of freelance website designers).
- Cocktails with a splash of engagement. The same friend wonders aloud, “What does it mean for BuzzFeed to report on their engagement metrics?”
Suddenly there is broad consensus that doing business requires analytics.
At Digitaria, our creative team says, “everyone is creative” and “a creative idea can come from anyone.” Let’s flip that around to say, “everyone is an analyst,” and “deeper understanding through data analysis can come from anyone.” [Read more…]