Something to think about, however, is the new trend in consumer spending. Consumers are looking for ways to save money, while maintaining the same level of product quality. Therefore, brand loyalty is not important anymore. What’s most important is finding a brand that caters to consumer wants, while satisfying needs.
If anything, marketing is more important now than it ever was. People are willing to try different products. If they are satisfied with these new products, there won’t be a reason to switch back once the economy gets better. Aggressive advertising and marketing will put your products in front of the consumer when they are looking to find that great new product.
How can you find these consumers? Get them online! With every dollar being more important than before, consumers are researching almost every purchase they make. Serious thought is put into everything from what toilet paper brand to buy to what car make to drive.
Online advertising can be done most economically through search engine optimization. It does not involve a lot of money toward advertising, and the people it drives to your website are better qualified leads if keyword research is done properly. There are great tools, such as SEOBook.com, that provide free tutorials on the basics of Search Engine Optimization. This way, you can work on SEO on your own and monitor your own progress. If you don’t have time to learn, or you want help from experts, another great way to start an SEO campaign is to work with a marketing firm, like Accession Media, to help implement and handle your SEO for you. Good internet marketing firms will get to know your company and products, and work with you to determine the best strategy to implement and monitor your SEO campaign. Taking this route will free your time up to work on other things, and you’ll get regular reports and advice on the progress and direction of your site.