Analytics, Mobile, Social Media and Digital Marketing Strategy
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place.
Why do Google, Amazon, and Apple, for example, care what sites you visit and who you interact with online?
With a full year of data behind us the average salary graphs are revealing some interesting trends. Information Security has consistently returned high (and still rising) average salaries and Social Media and SEO jobs also display resiliance even throughout these tough economic times in the U.K.
A role which struggled badly over the last quarter to maintain its average is Online (Digital) Marketing Manager ( ..we sample both job titles) At this rate of decline it would be overtaken by the Social Media Management role … which (if it happens) would tell us much about how the market sees the importance of strong management in social media marketing. (Check out our Resources section to see a Profile report each quarter end for a variety of roles)
Online/Digital Marketing Manager 39.0
Social Media Manager 36.4
SEO Specialist/Consultant 30.9 Manager 35.7 Executive 25.5
Affiliate Manager 32.6
Web Analytics/Analyst 36.5
Web Developer 32.1 Web Designer 27.9
Information Security 50.3
May 2012 data reveals some interesting movements in average salaries for Web Analysts (down), Digital Marketing Managers (down), and Social Media Managers (up). SEO Manager average salaries have shown a gentle but consistent upswing over 3 months now.
Looking at a month in isolation can be misleading (as the charts show) however it will be interesting to see if these movements reverse over the next couple of months.
Average advertised UK Web Salaries May 2012 (£k)
Online/Digital Marketing Manager 40.0 ; Social Media Manager 37.7 ; SEO Specialist/Consultant 30.5 ; SEO Manager 36.0 ; SEO Executive 25.0 ; Affiliate Manager 32.8 ; Web Analytics/Analyst 36.5 ; Web Developer 32.7 ; Web Designer 27.8 ; Information Security 48.9
