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Guest Blogging at SearchEngineGuide

July 2, 2007 by Manoj Jasra 2 Comments

Thanks to Jennifer Laycock and team, I have been given the opportunity to guest blog weekly at SearchEngineGuide.

I really enjoy writing/blogging so I think this will be a lot of fun and I will probably take advantage by blogging more than just once a week. You can catch some of my posts on the SearchEngineGuide home page or here: http://www.searchengineguide.com/jasra/

Bringing Search Marketing In House – 10 Great Resources

June 21, 2007 by Manoj Jasra 1 Comment

Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.

There are already some excellent resources available in helping businesses bring SEO in house and I would like to share the ones I have looked into:

  • SEM / SEO In-house Blog by Jessica Bowman – Director of SEO at Business.com
  • How To Structure An In-House SEO Team by Paul J . Bruemmer who writes for SearchEngineLand and its column “In House“
  • Laying the Foundation for In-House SEO Success in Large Organizations: Part I by Melanie Mitchell. This is part 1 of a 4 part series at SearchEngineWatch
  • Jessica Bowman for SearchEngineWatch: When the Honeymoon Ends, In-house
  • Five Ways to Determine Whether You Should Bring Search Marketing In-Houseby Heather Lloyd-Martin – MarketingProfs (requires login)
  • Jody Nimetz of Enquiro shares his top 7 reasons for bringing SEO in house: Bringing Search Marketing In-House – SEO 2007
  • Tamar Weinberg of SE Round Table discusses: What Skills Should a Full-Time SEO Have? – a topic from the SearchEngineWatch forums
  • Gary Angel, CEO/CTO of SEMPhonic provides his thoughts on Bringing Search Engine Marketing In House at Ecommerce Times.
  • Chris Silver Smith provides an excellent list of Some Top In-House SEOs. Some excellent consultants who know what it takes to be successful as an in house SEO.
  • Keep Current SEO or Take It In-house? By Jill Whalen at SearchEngineGuide

What about the other side of the story? Read: The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI by Scott Buresh from the American Chronicle.

Manoj Jasra: Sr. Digital Strategist / Analytics Analyst

May 18, 2007 by Manoj Jasra 6 Comments

Manoj Jasra Digital Strategist

Manoj Jasra is a digital marketing veteran of over 10 years who specializes in digital/mobile strategy, web analytics, and online marketing.

Manoj is currently the Sr. Manager, Digital Strategy at WestJet, one of North America’s top airlines. Previously Manoj was a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he oversaw Voice of Customer, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)

View Manoj Jasra's profile on LinkedIn

Looking for an hourly rate for Search Marketing/Analytics consulting or looking to Guest Blog or Simply to Chat, then email me: mjasra@gmail.com

Ultimate SEO Tips Guide

April 30, 2007 by Manoj Jasra 1 Comment

With the success of the Ultimate Web Analytics Comparison, I decided to scour the Internet for as many SEO tips I could find. Please feel free to leave a comment if I missed anything. Since tactics change from time to time I tried looking for the most recent SEO Strategies.

Web Analytics Guide to Search Engine Optimization

Search Engine Optimization Guide

The 52 Top SEO Tips – Here Are 10 of Them
http://www.seo-writer.com/reprint/top-seo-tips.html

SEO Consultants
http://www.seoconsultants.com/seo/tips/

ProBlogger.net
Search Engine Optimization for Blogs – SEO

Ezau – 10 SEO Tips
http://www.ezau.com/latest/articles/0147.shtml

WebConfs
http://www.webconfs.com/seo-articles.php

SEO Egghead
Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts

Top 10 SEO Tips
http://www.top10seotips.com/

Dech – WordPress SEO Tips
http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/

SEO Chat
12 More SEO Tips for 2007

7 Advanced SEO Tips by IFergan
http://www.ifergan.org/seo-optimization-tips/7-advanced-seo-tactics.html

Search Engine Optimization (SEO) Tips for WordPress 2.0
http://www.solostream.com/2006/01/16/savvy-search-engine-optimization-seo-tips-for-wordpress-20/

Submit Express UK
http://www.submitexpress.co.uk/tips.html

8 simple SEO tips for blogs
http://www.johntp.com/2006/04/21/8-simple-seo-tips-for-blogs/

52 SEO Tips
http://www.bigoakinc.com/blog/category/52-seo-strategies/

Quick RSS SEO Tips
http://rssdiary.marketingstudies.net/content/quick_rss_seo_tips.php

Aaron Wall
http://www.search-marketing.info/organic-listings/index.htm

10 Tips for Optimizing your Webpage
http://www.visualscope.com/website-optimization.html

Six Things High Ranking Websites Have That Yours Doesn’t
http://www.totasecu.com/seo/six-things-high-ranking-websites-have-that-yours-doesnt.html

WordPress SEO Tips for Webmasters
http://www.johnwiseman.ca/blogging/wordpress-seo/brilliant-wordpress-seo-tips-for-bloggers-and-webmasters/

Top 10 SEO Tips from a Yahoo Insider
http://www.entrepreneurs-journey.com/646/top-16-yahoo-seo-tips/

11 SEO Tips for your Photo Blog
http://inphotos.org/11-seo-tips-for-your-photoblog/

Top 4 Essential SEO Tips
http://www.searchengine-weblog.com/50226711/top_4_essential_seo_tips.php

See the Entire Blog
http://seo.globalwarmingawareness07.com/

5 Great Resources for SEO Beginners
http://www.searchmarketinggurus.com/search_marketing_gurus/2007/03/5_great_resourc.html

Basic Ecommerce SEO Tips
http://www.reubenyau.com/basic-ecommerce-seo-tips/

Google Search Engine Tips for your Domain
http://www.morningblog.com/index.php/2007/04/28/domain_googleseo

WP SEO Tips
http://weblogtoolscollection.com/archives/2007/03/05/wp-seo-tips-tag-youre-it/

4 Blog SEO Tips to get your Blog Found
http://justmakemoneyonline.com/2007/04/20/4-blog-seo-tips-to-get-your-blog-f
ound-fast/

SEO Book – SEO Advice 101
http://www.seobook.com/archives/001649.shtml

SEOMoz – 5 SEO Tips for Businesses
http://www.seomoz.org/blog/5-tips-for-seo-businesses

12 Steps for Getting the Most of Your Search Engine Marketing Campaign
http://www.enquiro.com/net-profit/12-Steps.asp

SEO tips and Tricks Vs. SEO methodology
http://theideais.com/2007/04/29/seo-tips-tricks-vs-seo-methodology/

Some Very Easy To Follow SEO Tips
http://www.internetmarketinginbox.com/623/

Ten Tips to the Top of the Search Engines
http://www.internetmarketinginbox.com/623/

Top Driving Tips
http://www.bastioninternet.com/drive-traffic/top-ten-seo-tips.php

Steve Wiideman – SEO Tips
http://stevewiideman.com/modules/seotutorials/item.php?itemid=22

Digital Points Forum
http://forums.digitalpoint.com/showthread.php?t=276066

Search Engine Tips That Get Clicks, Part 1
http://www.webtalkguys.com/article-sew.shtml

Top Tips from the Best Search Engine Optimization Experts
http://www.powerhomebiz.com/vol68/seotips.htm

29 links on Search and Design
http://www.seobythesea.com/?p=175

Tips from the Top: Search Engine Marketing On A Small Budget
http://www.searchengineguide.com/jupp/2006/08/tips_from_the_t.html

SEO Tips in a Sea of Change
http://www.searchengineguide.com/hedger/006589.html

SEO typical job role, job description, key skillset etc
WAW Search engine Optimization Jobs Section

Matt Cutts
http://www.searchnewz.com/blog/talk/sn-6-20071227MattCuttsSEOtipsforsmallbusiness.html

Web Analytics Guide to Digital marketing (onsite and offsite SEO)
Digital marketing Strategy

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