Our Web Analytics World bloggers are sector specialists so it’s important that we keep everyone up to date with how their posts are performing. To do this we’ve created a couple of Excel workbooks to track activity, both on the blog post in terms of views and on social media shares.
After April Wilson’s post about how to create a Content Marketing Analysis (where she used WAW’s analytics as a demo) we thought showing you how we created the report April referenced would be a great follow up.
We’re also hoping you’ll be able to take what we do and run with it to create a tracking method that works for your organisation and social platforms.
Content marketing and analysis is an ongoing process of testing and learning to understand what a specific audience segment finds valuable. April Wilson’s recent 
a social media monitoring tool. It’s a quick and easy tool that you can use to monitor any brand mentions across forums, blogs, websites, Twitter, and Facebook. If you think about the simplicity of “Google Alerts” but add in a team of people who make sure your search terms are everything they should be, as well as more available data sources – you get Brandwatch.