Our Web Analytics World bloggers are sector specialists so it’s important that we keep everyone up to date with how their posts are performing. To do this we’ve created a couple of Excel workbooks to track activity, both on the blog post in terms of views and on social media shares.
After April Wilson’s post about how to create a Content Marketing Analysis (where she used WAW’s analytics as a demo) we thought showing you how we created the report April referenced would be a great follow up.
We’re also hoping you’ll be able to take what we do and run with it to create a tracking method that works for your organisation and social platforms.