Social Media Managers Ave. Salaries UK June 2012
Over the last 12 months, Social Media Manager average salaries have proven to be robust with a very gradual upwards movement towards the current £36.4k average.
The Social Media phenomenon has undoubtedly created (for many organisations) an opportunity to not only grow their customer /follower base but also understand it far better. However not every organisation has a social media success story to tell. For many, inappropriate use of social media platforms has brought confusion and, at worse, harm to those lacking clear strategic social media strategy.
Perhaps the fact that the graph shows a rather “ragged” distribution of salaries is a pointer to the fact that a minority of organisations have realised that smart/experienced/strategic Social Media Managers command salaries that are at a much higher level than the average?
Social Media Manager
– median salary range is £31-36k
– average salary is £36.4k pa
– 26% of our sample salaries fell in this range (31-36)