The site launches by asking visitors to weigh in on the first three featured surveys, asking “Does your candidate measure up,” “Does your man measure up,” and “Does your boss measure up.” Following each survey, participants can submit their “pet peeves” and “positive points,” a select few of which will be chosen to be highlighted on each survey’s homepage and ultimately in a series of eBooks.
The site’s blog section allows the measureUP Place editorial team to further the discussion through advice, tips and commentary on the various topics covered. Users are also invited to anonymously “dish it,” sharing humorous anecdotes, horror stories and “can you believe it” tales about their bosses, significant others, local politicians and others. Also included is the measureUP Place shop, where a variety of branded and topic themed merchandise can be purchased.
Commenting on the launch, measureUP Place founder and CEO, Stephen Krempl, states, “measureUP Place comes from a desire to create a single community where people from all socioeconomic backgrounds can come together to discuss those experiences that shape their lives. Obviously the economy and political landscape are top of mind today, but the objective is to bring a little levity to the mix as well with a variety of pop culture, relationship and general interest topics on an ongoing basis. At the end of the day, this is a site where everyone’s voice can be heard.”