The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” labels) that is hosted somewhere outside on a CDN. It has huge potential and is something you cannot do with a other Tag Management Systems. But does DDLM live up to its promise? We tested it.
In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section?
localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it.
But it is not the best solution for all cases, as 7-8% of users block it (on our site at least).
How many tracking tags are on your website?
It’s a common enough occurrence – you build a website and are delighted with it being all new, tidy and shiny and you start to use it. Time passes and you add more functionality to the site, but all too soon you realise that that all the widgets, plugins and content are causing the site to run more and more slowly.
A typical day in the life of a Web Analyst: On a certain web page, something is not being tracked the way it should. Looking at the source code, you are almost certain that adding, deleting or rewriting just that one line of Analytics code would make it work. But how do you verify that if you cannot change that code yourself?
Say hi to Fiddler, the browser-independent HTTP debugger and manipulator
To get the testing job done without the developer help, you first need Fiddler, a free HTTP debugging and traffic manipulation tool. Remember that, unlike browser-plugin-based debugging tools like Chrome GA Debugger (see my article here), the very basic Google Tag Assistant, or the flashy WASP, the basic advantage of Fiddler is that it is browser-independent. This is important since there are still many bugs that only happen in Internet Explorer or Firefox for example. With Fiddler, you can even debug your iPhone apps or anything else that does not run through a classic browser. And you can manipulate the web pages and files that you up- or download from the web before they render in your browser – and thus, as if they had come like that from the server itself. [Read more…]