A Visit-based dimension in Webtrends is an eVar in Adobe Analytics, right? And Visits for a Page in Adobe Analytics will yield the same result as Sessions for a Page in Google Analytics, no? Beware of false friends! This article series shows you the nuts and bolts of Custom Variables, holders of your most precious data – by comparing Google, Adobe, and Webtrends Analytics.
If so, you should love the infographic below. It shows – in a funny way – how to act to maximise the success out of data and analytics knowledge. If you are serious with data, you should be able to find the holy grail of Analytics.
In marketing optimisation you are constantly tasked with making the right decision based on a number of known or projected factors, with the end result along the lines of maximising return or total revenue. The process of thought which you will go through (either knowingly or not) is a ‘what-if?’ analysis – weighing up the possible courses of action, the expected outcomes and deciding on the optimal solution.
If we think about these optimization problems formally, we can categorize them as either linear or non-linear optimisation. In this article, I’ll introduce linear optimisation (or Linear Programming [LP]) and give an example of how to use the Excel Solver add-in to solve some common search marketing scenarios.
Introducing Linear Programming
LP is great because it is one of those mathematical techniques which is useful and relatively easily applied within many real-life situations and industries. A good introduction to LP is given over at shelovesmath.com [Read more…]
We all admire market leaders. We all believe in the power of emotion. We all have a unique relation to cars (negative or positive) and we all know Porsche.
We all have that one thing we always dream of achieving, that icon of power, wealth and status. For me it’s a Porsche. Who wouldn’t want to drive a Porsche, Lambourghini or Jaguar? And many people dream of possessing that kind of car, I certainly do. However, buying a Porsche does not make you a better driver.
The market around Web Analytics has existed now for almost 20 years, taking into account the first tools that were able to measure the statistics of a website by log file-overview.
Quite a long time when compared to the existence of the Internet itself. You could say that out of approximately 21 years of Internet, Web Analytics exists for 19 years. So, almost directly after the “invention” of the web, people started wondering who is using it.
Mankind is curious
Not often have those kind of questions risen that quickly. The first car was engineered in 1886, but the first speedometer was developed years later in 1902. [Read more…]