Rethinking Navigation for Better SEO
In the new world of SEO (Search Engine Optimization), it’s becoming more about what you say than all of the technical ways that you say it. The new post-Panda and post-Penguin Google rankings, for example, are focused on finding subject matter experts on certain topics who are asked to write about that topic across multiple websites.
Search engines are looking for rich and varied content on your core subject within the body of your website. In our series on Search Engine Optimization, we’ve focused on how to pare down your expertise into one of a handful of keywords (or topics). Now it’s time to optimize your website navigation to help your audience find your valuable content more easily – as well as the search engines.
What is navigation?
Your site navigation, in essence, is how you choose to organize all of your content on your website. Most of us understand the concept of creating folders and directories that help organize all of our offline files. [Read more…]