German, French and English Visits, Internal and External Visits – all in one Report as neat, compact metrics. All this without having to spend a lot of time with tedious breakdowns and segments (and still not getting what you’d really like to). That’s what an Adobe Analytics client needed. The new “Unified Calculated Metrics” now make this possible – something that you can’t do in Google Analytics by the way.
The “breakdown” is something so essential to Adobe Analytics that you can hardly do any real analysis without breaking down. Breaking down is sort of a combination of what Google Analytics users know as Drilldowns and adding a second or third dimension to a report. When you break down with Adobe, you break down one dimension by another one, e.g. the Campaign Name by the Device and that by the Browser and that by the Browser Version and that by the Entry Page and so on… You can get as granular as you want and never have to fear sampling like in GA!