As the owners of Web Analytics World we, Jump Digital, are proud to provide a platform and audience for our contributors who are some of the smartest minds around in web analytics, digital marketing and the digital legal landscape. However, as well as administering Web Analytics World, we are also very active in the digital consultancy and digital education space.
As such, we are delighted to be working as the exclusive content partner and facilitator of the University of Aberdeen M.Sc. Digital Marketing Leadership programme – a unique combination of the University’s Graduate Business school and Jump Digital as practising digital marketing professionals. The goal of the programme is to develop digital marketing leaders who have enough detailed digital marketing knowledge to appreciate “the possibilities” combined with an understanding of business and a level of strategic thinking.
With a plethora of content already published on practically every subject imaginable (including digital marketing) we believe that credibility, focus and a clear path that avoids content overload are the key differentiators when looking for a valuable learning experience. This is a fast and dynamic environment and we have created a course that creates leaders capable of “joining up all the dots” – connecting tactics to strategy and “crossing the chasm” that all too often lies between business, technology and marketing.
We have , in conjunction with the University of Aberdeen, developed a fully accredited programme that “cuts through the noise” providing a comprehensive journey through the digital marketing landscape.
The programme is delivered in three discrete stages Pg Cert. Digital Marketing Leadership; Pg Dip. Digital Marketing Leadership and MSc in Digital Marketing Leadership. Graduates are investing in a qualification of real value from one of the oldest and most respected universities in the world. Increasingly, employers are seeking senior level candidates who can evidence relevant and reliable knowledge and experience. With over 500 years of history as an academic institution, a qualification awarded by the University of Aberdeen should be recognised and valued by employers for positions at even the highest level of seniority.
Part of the course focuses on important practical aspects; exploring tools, tactics and techniques, however we quickly progress to strategy and foster a way of thinking which will help you relate digital know-how to business scenarios, exploring the “art of the possible”, learning how to build teams and implement solutions.
Our programme is designed to produce individuals with true digital leadership qualities, capable of influencing at the highest level.
Interested in our new MSc Digital Marketing Leadership?
Take a look at the course syllabus or complete this form if you have any questions or wish to register your interest in learning more: