How to write a Job Description for an SEO Strategist (Search Engine Optimization Strategist)
The skill set required to deliver effective Search Engine Optimisation has evolved dramatically in recent years. While the technicalities and the analytical nature of seo is still important there is now a huge additional requirement for marketing knowledge and experience. In addition, an understanding of how to apply this marketing knowledge online via multi channelled campaigns is becoming a fundamental part of what good seo is about.
Because effective SEO will require knowledge, understanding and interaction with different areas of a business (technical, marketing, management reporting etc) an SEO strategist will require a bigger picture understanding of business strategy and objectives. For this reason the job description for an SEO Strategist should include a section on business background, future strategy, marketing objectives and online marketing objectives.
Duties and responsibilities of an SEO Strategist Job
- Understand bigger picture marketing strategy and online marketing strategy and be able to align strategy with key seo activities and goals
- Be proficient in conducting keyword research and ensure delivery of onsite search engine optimization techniques
- Ability to managed content plan and content production to ensure everything is seo friendly
- Maximise all content production by finding ways to distribute, share, syndicate content across the web
- Identify off site seo properties and develop a content interaction plan to place key content in relevant places around the web
- Ensure a continuous stream of high authority back links are being created from relevant high authority sites around the web
- Ensure effective links and references are being placed within social media and ensure users are encouraged to share content/links to maximise social media references
- Keep up to date with changes in search engine rankings, new developments, Google algorithm updates etc
- Use key analytics tools to track and measure seo performance, test, tweak and constantly improve