The incredible growth of Social Media platforms, communities and influence demands, not surprisingly, informed and skilled management. Increasingly, Social Media Managers need to make judgement calls on focus and use of resources when they are guiding their organisation through the social media “jungle”. For every successful social media campaign there are countless failed attempts and the industry is learning that it is not just “how” but also “why” before engaging with social media. The graph shows an interesting distribution with salaries typically above £26k and a sharp decline below that level.
(DATA BELOW FOR DECEMBER 2011 SALARIES) 
