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Who is Analysing You and What’s Their Data Set?

April 10, 2018 by David Geddes Leave a Comment

Who is analysing you and what’s their data set?

Never before has there been so much public scrutiny/outrage at what the ‘giants’ have been doing with our personal data.

Personal data has been used for years to target us with all sorts of messaging (some of it true, some questionable and some downright fake!) and I think I can speak for most of us that work in and around the digital marketing and analytics space when I say it that it was only a matter of time before the wider public woke up to the fact that all this ‘free stuff’ (Facebook, email, search engines etc.) actually comes at a price (i.e. your personal data!)

So, here is a question for you. How much do Facebook and Google really know about you? This opinion piece by Dylan Curran, writing in the Guardian, does an excellent job of reminding us just how much of our lives we are ‘putting out there’ consciously or otherwise. Why not follow up on his suggestions and download some of it for yourself?

https://www.theguardian.com/commentisfree/2018/mar/28/all-the-data-facebook-google-has-on-you-privacy

How Google is Altering Our User Experience

March 12, 2018 by David Geddes Leave a Comment

Thoroughly researched and highly thought-provoking, Dr. Peter J Meyers presents a fascinating insight into Google’s ‘direction of travel’ with regard to how it is fundamentally altering our user experience.

He argues that by breaking the implied ‘pact’ between its search engine and website owners (the providers of the content that built it into the multi-billion dollar giant that it is today!) they are creating an online environment where it is now possible to have a complete, customized content experience without ever leaving Google.

The examples that he uses will not be new to you, however, the real value in the article is the way that he builds his argument and the conclusions that he draws.

The implications for marketers are significant.

You can read the article here: https://moz.com/blog/googles-walled-garden

Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II)

November 14, 2017 by Lukas Oldenburg Leave a Comment

Part 2 of “Get more Product Data into Google or Adobe Analytics“

Image of hands holding almonds with title textThe more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” labels) that is hosted somewhere outside on a CDN. It has huge potential and is something you cannot do with a other Tag Management Systems. But does DDLM live up to its promise? We tested it.

[Read more…]

Get more Product Data into Google or Adobe Analytics, Part I: Classifications vs. Dimension Widening

October 31, 2017 by Lukas Oldenburg Leave a Comment

Image of hands holding almonds with title textIn an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section? 

[Read more…]

localStorage vs. Cookies for Analytics Implementations: What You Should Know

September 26, 2017 by Lukas Oldenburg 2 Comments

Image of storage shelving with title textlocalStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it.

But it is not the best solution for all cases, as 7-8% of users block it (on our site at least).

[Read more…]

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