Thoroughly researched and highly thought-provoking, Dr. Peter J Meyers presents a fascinating insight into Google’s ‘direction of travel’ with regard to how it is fundamentally altering our user experience.
He argues that by breaking the implied ‘pact’ between its search engine and website owners (the providers of the content that built it into the multi-billion dollar giant that it is today!) they are creating an online environment where it is now possible to have a complete, customized content experience without ever leaving Google.
The examples that he uses will not be new to you, however, the real value in the article is the way that he builds his argument and the conclusions that he draws.
The implications for marketers are significant.
You can read the article here: https://moz.com/blog/googles-walled-garden
The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” labels) that is hosted somewhere outside on a CDN. It has huge potential and is something you cannot do with a other Tag Management Systems. But does DDLM live up to its promise? We tested it.
In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section? 
localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it. 
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours.