Who is analysing you and what’s their data set?
Never before has there been so much public scrutiny/outrage at what the ‘giants’ have been doing with our personal data.
Personal data has been used for years to target us with all sorts of messaging (some of it true, some questionable and some downright fake!) and I think I can speak for most of us that work in and around the digital marketing and analytics space when I say it that it was only a matter of time before the wider public woke up to the fact that all this ‘free stuff’ (Facebook, email, search engines etc.) actually comes at a price (i.e. your personal data!)
So, here is a question for you. How much do Facebook and Google really know about you? This opinion piece by Dylan Curran, writing in the Guardian, does an excellent job of reminding us just how much of our lives we are ‘putting out there’ consciously or otherwise. Why not follow up on his suggestions and download some of it for yourself?
The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” labels) that is hosted somewhere outside on a CDN. It has huge potential and is something you cannot do with a other Tag Management Systems. But does DDLM live up to its promise? We tested it.
In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section? 
localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it.