In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section?
localStorage vs. Cookies for Analytics Implementations: What You Should Know
localStorage has long established itself as a wonderfully comfortable way to store data in the user’s browser. Many tracking implementations depend on it.
But it is not the best solution for all cases, as 7-8% of users block it (on our site at least).
Transform Your Digital Workplace with Analytics
We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours.
Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand.
Digital Analytics 101: Interview with April Wilson
When I first started with Jump and WAW almost 4 years ago, I had no idea what “analytics” was or what it meant. In my 3 interviews for the company, I nodded my head wisely whenever the subject came up and somehow made it onto the team … and then was catapulted head first into a world I had no idea even existed!
April is one of WAW’s long term bloggers and one of the first bloggers I had the pleasure of working with.
21 Essential Mobile Metrics for Measuring Success
A mobile app is just like planning a wedding. If you want it to succeed, you need hard work and dedication, coupled with plenty of love and an eye for detail.
There are so many facets of an app that need to be managed in order to consider it a success. And as business management writer Peter Drucker once said – “What gets measured, gets managed”, it is important to measure all the facets you want to manage.